Fats of Life
Fats of Life is a science-based health publication for medical practitioners. The purpose of their site is to be the place for healthcare professionals to get information about omega-3s to give to their patients. They are very clear about the site being meant for professionals in the healthcare industry and not meant to be taken as medical advice by consumers.
They wanted a UX audit performed on their site so that they could make some improvements. For a better flow, my goal was to make most of the important information appear on the screen before a user would have to scroll , or above the fold. Most of what I did for a better visual user experience was improving the consistency.
Social impact: Owned by the Global Organization for EPA (eicosapentaenoic acid) and DHA Omega-3s (GOED), the people behind Fats of Life are acutely aware of the more than 95% of Americans who are not getting enough omega-3s. GEOD’s mission is to encourage Americans to get the EPA and DHA to address this public health need by empowering healthcare practioners to understand the benefits and importance of EPA and omega-3s.
FatsofLife.com was inconsistent with visual design and did not provide a seamless journey for its users.
User Interviews, Persona, Prototyping, Visual Mockups
Platform: Website | Type: Healthcare | Length: 2 weeks
Though this project was an audit, I managed to do a little research with some people in the healthcare industry (a doctor, a nurse, and a neonatal epidemiologist) to build a persona. I wanted to incorporate the goals and frustrations someone in the healthcare field has when looking for information on over-the-counter supplements.
I suggested having a hero image with the text below it, as opposed to over the image.
I wanted the client to see what a page would look like with shortened copy, so I made a mock-up of how that would look. With a shorter block of text, the user has less to worry about in terms of time spent seeing if a certain article is the one they want to read, improving navigation ease. It also leaves more negative space for a cleaner, less clunky design.
Moving forward, card sorting would be useful to learn what copy healthcare professionals are most used to in order to continue to improve the user journey. Keeping on top of interactive technology that these users would find helpful, developments/trends and UX/UI best practices in the digital landscape of healthcare, and evaluating suitability for FatsOfLife.com would be of significant use as well.